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Daily Read: Bloomberg Launches $160M Campaign Against Teen Vaping; Plus, Was Mike Bloomberg NYC’s Greatest Mayor?

Oped of the Day: Ban Flavored E-Cigarettes to Protect Our Children (New York Times – Michael Bloomberg and Matt Myers)

‘We know Big Tobacco’s playbook: It is targeting kids — and putting them in serious danger.’

Bloomberg to Spend $160 Million to Ban Flavored E-Cigarettes (Washington Post)

“E-cigarette companies and the tobacco companies that back them are preying on America’s youth,” Michael Bloomberg said in a statement. “The result is an epidemic that is spiraling out of control and putting kids in danger of addiction and serious health problems.”

The Bloomberg announcement comes as federal health authorities are investigating five deaths from a mysterious lung illness tied to vaping. There are now 450 possible cases in 33 states and one territory. While many of the cases appear to involve marijuana products, a smaller number of patients say they used only nicotine e-cigarettes, federal officials have said.

The surge in underage e-cigarette use threatens a historic decline in smoking in recent years, and Bloomberg is determined to make sure that progress against smoking is not reversed.

Watch: Mike Bloomberg Rips FDA for Teen Vaping, Launches $160M Campaign to Fight Epidemic (CBS News – This Morning)

NYT Book Review of the Day.

Was Michael Bloomberg New York City’s Greatest Mayor? (New York Times)

“No one is more closely associated with New York City’s 21st-century renaissance than Michael Bloomberg,” David Greenberg writes in his review of The Many Lives of Michael Bloomberg, by Eleanor Randolph.

“A self-made multibillionaire (current valuation: $56 billion), the Boston-born technocrat transformed the city in his 12 years as mayor.”

Crime plummeted, schools improved, racial tensions eased, the arts flourished, tourism boomed and city coffers swelled…Bloomberg ranks by any fair reckoning as one of Gotham’s all-time greatest leaders.”

Read Mike Allen’s Axios AM today to see how the book reveals the backstory on Mike Bloomberg’s Trump takedown speech at the 2016 Democratic National Convention.

Politico’s New York Playbook says the book paints a stark contrast with the current occupant of New York’s City Hall.

Read more on the live edition of my newsletter at SheekeyDaily.com.

Today in Brexit.

Boris Johnson to Work for Brexit Deal After Losing Six Key Votes (Bloomberg)

Brexit ‘Nightmare’ Rouses New Group of MPs in Search of a Deal (Bloomberg)

The Next EU Commission.

Europe Unveils New Economy Czars Amid Trump, Tech, Budget Fights (Bloomberg)

European Commission President-Elect Ursula von der Leyen announced her leadership team: Phil Hogan as EU trade chief; Margrethe Vestager will remain antitrust czar while picking up responsibility for digital affairs; Paolo Gentiloni will be the watchdog of national budgets; and Frans Timmermans will be in charge of climate protection.

Margrethe Vestager, Silicon Valley’s Worst Enemy, Returns With Even More Power (Bloomberg)

DC Today.

Trump Had Deal With Scotland Airport That Sent Flight Crews to His Resort (New York Times)

C.I.A. Informant Extracted From Russia Had Sent Secrets to U.S. for Decades (New York Times)

Today in Financial News.

Hedge Funds Getting Burned as Growth Stocks Trounced by Value (Bloomberg)

How Some Investors Make Money on Negative-Yielding Debt – Currency Trades Give Managers an Edge (Bloomberg)

Tech Today.

Antitrust Problems Are Just the Start for Big Tech (Bloomberg Opinion – Shira Ovide)

The persistence and volume of various government inquiries echo an erosion of trust, and Google and Facebook can’t count on consumers to save them.

What to Expect from Apple’s New iPhones Launch Today (Bloomberg)

There will be three new iPhone models: “Pro” upgrades to the iPhone XS and iPhone XS Max and a replacement for the iPhone XR. The event begins at 10A Pacific, 1P Eastern time and covered live here.

Best of late night.

“I saw that Netflix is releasing episodes of TV shows weekly, rather than all at once. Netflix said they’re really excited about completely defeating the purpose of Netflix.”
— Jimmy Fallon

“That’s right Netflix is releasing their shows week by week rather than all at once. They looked at their viewers and said ‘we thought you animals could control yourselves, but we were wrong’.”
— Jimmy Fallon

“It’s New York Fashion Week here in New York City! You can tell it’s Fashion Week, because earlier today I watched a rat eat the cheese off a pizza and then toss away the crust. He was like: ‘No carbs this week! No carbs!’”
— Jimmy Fallon